Shine Coded Columns

  Nestle India rolled out a marketing drive in January 2013 to mark the 25th anniversary of its instant noodles brand, Maggi. ‘Me & Meri Maggi’, the campaign was supposed to celebrate the consumers’ bond with the brand Maggi. Years down the lane, If I recall My best Maggi memory or to be honest and precise the best food I ever had. It was eating Maggi at a high altitude of 13,050 ft, and at a temperature that I don’t remember but it was cold enough to freeze My hand whenever I tried to take off the gloves for a selfie. Though we rented a snowsuit from a shop that falls on the way between Manali and Rohtang Pass, we didn’t get any gloves with it neither we thought they were required. But with the increase in altitude and decrease in temperature, we soon realized our mistake. Thankfully we were not the only people to make this mistake as I assumed when I started seeing women selling gloves some few miles away from the pass. The price depends on your bargaining skills but to warn ...

  "Not tested on animals only on rascals," if you have come across these lines, trust me you have a beard or you desperately wanted to grow one. Ustraa is an Indian brand, offering a wide range of grooming products for men. They use these lines to reflect the brand is free from animal testing. Kudos to the brand for taking such an initiative but don’t you feel that, this has an appealing factor to the customers? A study by First Insight titled, “The State of Consumer Spending: Gen Z Shoppers Demand Sustainable Retail,” indicates that 62 percent of Generation Z, prefer to buy from sustainable brands. Now, how do we define sustainability? I would define that with an Image. This a Japanese toilet that lets you save water with the simple logic of using wastewater in flush tanks. I wonder how many liters of water can be saved worldwide in a single day with this Idea.   In simple words, I would describe sustainability as using resources in a way that does not lead to their ...

  In 1620, an English ship named ‘Mayflower’ transported a group of English families known today as the Pilgrims to the New World. After a voyage of 10 weeks, 120 passengers and 30 crew members anchored near the tip of Cape Cod, Massachusetts. The pilgrims had left the English land to separate themselves from the Church of England, as due to its Roman Catholic past the church resisted reformation. They believed it was beyond redemption, which forced them to pray in private. Plymouth Colony was not the first successful English colony in the New World nor was it the first ship to set sail across the Atlantic to North America. Pilgrims of Plymouth Colony became central to the popular origin narrative of the United States through the signing of the Mayflower Compact, a document that agreed on a form of representational government, and the celebration of the first Thanksgiving.  To mark the 400th anniversary of the historic journey of the vessel, IBM and marine research organ...